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"Real Estate is Stuck in the 1960s” - Inside the VC Backing PropTech's Biggest Winners

Sivan Blasenheim on the Home365 Podcast

June 10, 2025  |  52 min  |  Season 1, Episode 6

Discover how Sivan turned his background in online payments into a gateway to real estate technology, founding companies like Globipay and Qira before moving into global PropTech investing.

Hear why Sivan believes property management and construction still lag decades behind in digitization, and how today’s startups are finally changing that reality.

Learn what top VCs look for in founders, how regulation slows innovation, and why PropTech is one of the toughest but most rewarding spaces to disrupt.

Episode Overview

Host: Daniel Shaked (Home365)
Guest: Sivan Blasenheim, Managing Partner at REACH Israel & Founder of Bricks PropTech Innovation
Duration: ~61 minutes
Topic: PropTech disruption, fintech–real estate convergence, regulation challenges, investor perspectives, and the future of real estate innovation

Key Topics Covered

  • Sivan’s journey from fintech payments to PropTech leadership
  • Why real estate is “stuck in the 1960s” and finally changing
  • How regulation and adoption friction shape startup go-to-market
  • What investors look for in PropTech founders (grit, focus, proof)
  • AI and construction tech: plan checks, site monitoring, inspections
  • Scale-up programs, design partners, and shortening time-to-market

Key Takeaways

  1. FinTech Roots → PropTech Insight: Working on rent payments exposed real estate’s inefficiencies and pulled Sivan into PropTech.
  2. Old Industry, New Openings: Heavy regulation and slow adoption make PropTech hard—yet the efficiency upside is huge.
  3. Back Founders, Not Just Features: Investors prioritize resilience, problem–solution fit, and real traction over shiny tech.
  4. AI Where It Matters: Biggest near-term wins are in design, inspections, safety, and data visibility on sites—not hype.
  5. Shortcuts That Aren’t: Scale-up programs and design partners can save 12–24 months of burn and de-risk market entry.

Complete Detailed Transcript

Introduction

[00:00] Daniel Shaked: Welcome to Real Estate Investing Open Kimono by Home365… today I’m joined by Sivan Blasenheim, a seasoned entrepreneur and investor with over 20 years in fintech and PropTech.

[01:31] Sivan Blasenheim: Thanks for inviting me—always great to talk with someone who’s walked the same path.

Origin Story: From FinTech to PropTech

[03:08] Sivan Blasenheim: My first company was a payments fintech (Globipay). Then I founded Rentigo (now Qira). Working on rent payments revealed how outdated and concentrated the space was—and that’s what pulled me into PropTech.

[06:20] Daniel Shaked: Payments are still a major pain in property management—most tools weren’t built for trust accounting or large-scale ops.

[07:50] Sivan Blasenheim: Real estate is “stuck in the 1960s.” Other industries digitized; construction and PM are only now making that shift—which is the opportunity.

Regulation and Innovation

[08:42] Daniel Shaked: We’ve hit friction on e-sign, licensing, even who can open doors. How do you see regulation affecting PropTech?

[10:40] Sivan Blasenheim: Adoption is slow, but regulation is the bigger constraint. Play by the rules, know the variations by state, and prove efficiency—laws change later.

Investment Landscape

[21:14] Daniel Shaked: What’s the biggest challenge for PropTech now?

[22:01] Sivan Blasenheim: Funding. Post-2021 valuations reset. VCs are pickier—seeking ARR, design partners, and real customers. Pre-seed is tough; A rounds want proof.

[24:34] Sivan Blasenheim: Expect 25–30% dilution per round; to raise a few million, show ~$50–100k MRR and strong pipeline.

AI and Construction Tech

[25:22] Sivan Blasenheim: Concrete examples: AI plan checks to catch errors before pouring; crane-mounted cameras comparing as-built to plans; drones inspecting bridges and dams; site telemetry improving safety and efficiency.

[28:47] Daniel Shaked: Real PropTech solves offline problems—it’s tech applied to the physical world.

Founders & Resilience

[31:03] Sivan Blasenheim: I look for the spark—grit to run a marathon. Entrepreneurship is brutal; mental strength matters more than prestige logos.

[35:05] Sivan Blasenheim: Our REACH scale-up program works closely with eight startups for six months—best due diligence there is, and a real shortcut for teams.

Blending Traditional Real Estate with Tech

[38:19] Daniel Shaked: Integrating traditional PM teams into a fast tech culture is hard—KPIs, sprints, data. Huge opportunity if you get the DNA right.

Corporate Involvement & Design Partners

[44:14] Sivan Blasenheim: Big real estate groups are re-engaging: mentoring, roundtables, investing selectively, and—most valuable—acting as design partners.

Future of PropTech

[48:29] Sivan Blasenheim: Construction tech is tangible and “sexy,” but PM, brokerage ops, energy for buildings, and AI assistants will all see major gains.

[53:24] Daniel Shaked: If you had to bet on one trend?

[55:16] Sivan Blasenheim: Impossible to pick one—inspections, safety, community experience, and energy management are all huge. Efficiency will drive adoption everywhere.

Closing

[60:43] Daniel Shaked: Sivan, thanks for joining—this was excellent. The future of PropTech is bright and we’ve only scratched the surface.

[61:10] Sivan Blasenheim: Thank you—always a pleasure. Founders and operators: reach out on LinkedIn or email.

Guest Information

Sivan Blasenheim is Managing Partner at REACH Israel (Second Century Ventures) and Founder of Bricks PropTech Innovation. He previously founded fintech/PropTech companies including Globipay and Qira, and mentors startups globally through scale-up programs and industry partnerships.

Episode Keywords

PropTech, fintech, regulation, venture capital, construction tech, AI inspections, property management technology, design partners, scale-up programs, startup resilience, REACH Israel, Bricks PropTech Innovation, Sivan Blasenheim

Frequently Asked Questions

What is PropTech and why does it matter?

PropTech refers to technology designed to modernize real estate—from payments and property management to construction and inspections. It matters because the industry is still largely offline and heavily regulated, creating huge opportunities for efficiency and innovation.
Despite being one of the world’s largest industries, many real estate processes (rent collection, inspections, construction management) are still manual and paper-based. Unlike fintech or cyber, the shift to digital has only just begun.
Beyond technology, investors want founders with resilience, industry understanding, and solutions that solve real, urgent problems. Proof of traction, design partners, and regulatory awareness are key signals.

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