Discover proven property management strategies with Home365 CEO Daniel Shaked and special guest Mark Brower.
Learn how to go beyond fixing toilets and start maximizing rental returns through smarter tenant retention, data‑driven rent setting, and guaranteed cash‑flow protections.
Treat your portfolio like a wealth‑building engine— unlock true asset value property management techniques that fund managers charge 1 % for, but with zero toilets.
Host: Daniel Shaked (Home365)
Guest: Mark Brower, Owner of Arizona’s Premier Property Management Firm
Duration: 54 minutes
Topic: Real estate investing, property management business transformation, and wealth building strategies
Daniel Shaked: Welcome to Real Estate Investing Open Kimono by Home365. I’m Daniel Shaked here. We are discussing real estate’s biggest traps with brutal honesty, no fluff, just raw truth to help you win. And today, get ready for Mark Brower, a brilliant thought leader and owner of Arizona’s premier property management firm. This ultra marathon rock star, incredible human being – he is on fire helping good people do good things.
Mark Brower: Yes.
Daniel Shaked: I’m so happy to have you here. The first time I came across you was when I saw an interesting post, I think a short video that you posted about some crappy review you got and you took it so personally and you were discussing like how should I comment? How should I respond to this owner? And I’m like, this is the guy I want to meet. I want to talk to this person. He’s like in pain. So emotionally codependent…
Mark Brower: This emotionally codependent, overly caretaker personality, I wanna meet this guy.
Mark Brower: Yeah, no, no. That’s what we got to do, man. Just like show up and you know, it’s, it’s, you know, I don’t know. Like early in my career, there was a, there was a sort of a wall between personal Mark and like the professional persona Mark. And I’m going to be honest, it’s taking a long time to get familiar and sort of blend those two together. And I feel more comfortable than I ever have before. Cause the reality is we all have infinite worth self-worth and we all, if we’re committed to
Mark Brower: This is what I’ve been thinking a lot about recently. If we’re committed to love, honesty, and commitment to others, our attachment to those things immediately qualifies us for infinite intrinsic self-worth. We don’t need to do anything to try to earn our self-worth. It’s already there. And we can feel that. And everybody says, well, you should just feel that. You should just know that you’re worthy of love.
Mark Brower: Easier said than done. It’s been a long journey for me. I’m 47 years old and I feel like I’m for the first time in my life, I’m getting really close to the point where I don’t have to perform for anybody. I don’t have to, I don’t have to earn, you know, through performance, my own self-worth. It’s just there. And so now that, now that that anxiety is gone, you know, how do I show up in a way that’s most useful to other people that, that,
Mark Brower: honors and loves other people as much as I honor and love myself. I’ve been listening to Brene Brown recently and others talk about boundaries, right? And so, so if we can, if we can honor and love other people the same that we honor and love ourselves, then we’re in the right place to have the right kind of relationships and connections. We don’t have to figure out how we’re supposed to show up. We just show up and then we know we’re enough. So.
Daniel Shaked: I think that everything starts with the real estate investing as an alternative for gaining wealth as a store of value. And is it competitive in today’s world versus other alternatives? And then if the answer is yes, and real estate investing is a great store of value, still attracts half, it’s like $500 trillion of global wealth in it.
Daniel Shaked: “Because really one of the things I think we were aligned on is that we are not property managers. We are not managing properties. We are managing people’s money. I believe that investors are choosing real estate for a bunch of reasons but eventually what they want, they want returns. They want their wealth to grow. That’s their retirement plan. That’s their college fund. That’s their money for the future. And we as property managers are, I’m saying in general, focused fixing toilets and not managing people’s monies.”
Mark Brower: Who is our biggest competitor? Do you know?
Daniel Shaked: “Exactly! Exactly! It’s S&P 500! We have no other choice. If we can deliver 11% year over year of IRR, we are fucked.”
Mark Brower: Nation Star Mortgage, one of the country’s largest loan servicers. Very similar characteristics to property management: mature industry, low profit margins, boring. These guys were sitting around thinking like, how do we go paperless to increase our bottom line? It was a commoditized super low margin service industry until Nation Star Mortgage rebranded as Mr. Cooper.
Mark Brower: They’re taking an audience that’s requisite that you engage with this company every month until you pay off your house. And they’re saying like, what can we do to expand trust and opportunities and profitability with this client base? They started getting statements that would say things like: “You have $187,432 equity in this house. Which of these life events is coming up next for you? Kids going to college, marriage, important family vacation.”
Mark Brower: It won’t be long, Daniel, before AI does most of the property management tasks for us. I would guess under 10 years tops, probably under five years, where most of the tasks are done by AI and they’re done better than humans and they’re standardized.
Daniel Shaked: “Our average owner pays us $500. Because we sell something else. Our average owner pays us around $6,000 a year. Even more. Because we don’t sell fixing the pipes. We sell profit protection vehicle. We sell financial results. We are focused on results.”
Daniel Shaked: When you can guarantee someone a financial outcome, suddenly you completely change the business model. I’m not guaranteeing the outcome, but I have skin in the game. If the owner is not profitable, we are not profitable. We’re losing money. And that’s exactly the fund management mindset.
Daniel Shaked: 80% of the new owners that are joining Home365, around $7,200 every month of new owners, are coming in with vacant properties. Vacancy drives almost all of the decisions. Vacancy is the biggest enemy of the real estate investor, stresses them out like crazy.
Daniel Shaked: We are going to protect your income so that you know that we have zero incentive to make your property sit vacant. We’re going to pay you a guaranteed rent while we are marketing and turning this property and making it rent ready. If the property sits vacant, we are paying your rent instead. Your income is protected.
Mark Brower is the owner of Arizona’s premier property management firm and a thought leader in the real estate investing space. He advocates for transforming property management from a service business to a wealth management partnership.
Property management, real estate investing, S&P 500, wealth management, rent guarantee, business model innovation, AI automation, landlord education, investment returns, profit sharing, data analytics, underwriting algorithms
Mark and Daniel dive deep into the existential crisis facing our industry: we’re charging $85/month to oversee $500,000 assets while fund managers charge 1% to manage digital portfolios with zero toilets.
Let’s break down how you can determine the optimal rental rate in Atlanta and why Home365’s AI-powered tools can give you a competitive edge.
